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In the first quarter, the revenue of green building materials exceeded 61 billion yuan. Oriental Yuhong, Beixin, Keshun and Kailun have all entered the same blue ocean

#Industry information ·2026-05-20 14:23:11

Multiple paths are working in unison

The waterproof faucets each show their green prowess

Driven by both policy dividends and market demand, building waterproofing enterprises are accelerating their extension into green building materials, forming distinctive layout paths and becoming the backbone of the industry's green transformation.

As a "green top student" in the industry, Oriental Yuhong has disclosed its sustainable development report for 18 consecutive years. The company has integrated the green concept into the entire process of research, production, supply and sales. It has built 9 national-level green factories and 26 photovoltaic power stations. By 2025, the consumption of green electricity is expected to exceed 80 million kilowatt-hours. The product end has created a green matrix. 150 products have obtained green building material certification. The bio-based content of Zhen · Zhiben bio-based waterproof coating reaches 38%, and GES-300 solvent-free waterproof coating achieves ultra-low VOC emissions. In 2025, the company's Wind ESG rating was upgraded to AA, solidifying its position as an industry benchmark with its solid green strength.


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Another central state-owned enterprise giant, Beixin Building Materials, has chosen a green development path of "standards first". In April this year, it released the industry's first "Good House" Scenario-based Overall Solution atlas, integrating a full range of products including gypsum boards, waterproofing, and coatings, directly addressing industry pain points such as sound insulation and leakage. The exposed flame-retardant modified asphalt coating composite waterproofing system of Beixin Waterproof, a subsidiary of the company, has been successfully included in the list of applicable building materials for the second batch of "Good House" construction by the Ministry of Housing and Urban-Rural Development, thanks to its high stability and environmental safety advantages. It is safeguarding green living with its solid strength.
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Keshun Co., Ltd. has opened up a new green track through technological innovation. Its core brand, Shunyijie, focuses on the research and application of nano-functional coatings. It uses photovoltaic self-cleaning coatings to solve the pollution pain point of photovoltaic modules, effectively improving power generation efficiency, reducing operation and maintenance losses, and extending equipment lifespan, thus contributing to the sustainable development of green energy. In addition, Keshun has laid out Kemao Green Building Materials, expanded its green concrete business, and accelerated its transformation from a traditional waterproofing manufacturer to a green building materials system service provider. These technological layouts aimed at the cutting-edge of energy conservation and operation and maintenance are becoming an important means for Keshun to seize the green building materials niche market and respond to the market growth demands in the first quarter.
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Karen Co., LTD., which has unique characteristics in the polymer field, has set its sights on green standards in the production end. As a core participating unit, Karen has been deeply involved in the formulation of industry standards such as "JC/T 2962-2026 Water Intake Quota - Building Waterproofing Materials"; and "JC/T 2963-2026 - Waterproofing Materials Industry for Water-Saving Enterprises" issued by the Ministry of Industry and Information Technology. This indicates that it not only pursues green products but also exports advanced water resource management experience as industry standards, filling the gap in water quota management in the waterproofing industry and leading the entire industry to transform towards a water-saving, efficient and refined production model.

Jointly build a new ecosystem for green development

The high-quality development of green building materials cannot do without the dual support of technological innovation and standard systems. At present, the building materials industry is addressing the pain points of green transformation through technological breakthroughs. Waterproofing enterprises are increasing their investment in research and development to form differentiated competitive advantages. Oriental Yuhong, relying on platforms such as national key laboratories, continuously focuses on the research and development of low-carbon waterproofing technologies. Keshun has seized the opportunity of building energy conservation with radiant cooling and self-cleaning coatings, jointly promoting the technological iteration and upgrading of the industry.

In terms of standard guidance, the China Building Materials Federation has listed "good materials for good houses" as a key industry task, released the "General Rules for Selecting Good Materials", and organized scientific and technological research projects. Kailun Co., Ltd. participated in the compilation of water-saving standards for the waterproofing industry, while Beixin Building Materials took the lead in compiling a scenario-based application atlas. Leading enterprises have seized the industry's discourse power through standard formulation, promoting the standardized and large-scale development of green building materials.

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The 61 billion yuan report card is just a starting point. Under the triple resonance of policy guidance, standard upgrading and market demand, green building materials are transforming from an "optional" to a "compulsory question". Waterproofing enterprises represented by Oriental Yuhong, Beixin Materials, Keshun and Kailun, with their forward-looking green layout and systematic service capabilities, have not only opened up new growth curves for themselves, but also driven the entire building materials industry towards a higher-quality and more sustainable future. With the deepening implementation of the "Good House" strategy across the country, we have every reason to believe that these "green seeds" sown in the fertile soil of the industry will bear even more bountiful fruits.


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