Break through the last hurdle of the Indonesian market! The 2026 INDOBUILDTECH Building Materials Exhibition directly explores the blue ocean of the new capital worth hundreds of billions-Industry information-SELEGFU HOLDINGS CO.,LTD

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Break through the last hurdle of the Indonesian market! The 2026 INDOBUILDTECH Building Materials Exhibition directly explores the blue ocean of the new capital worth hundreds of billions

#Industry information ·2025-11-14 17:10:56

In April 2025, the Indonesian government made a significant adjustment to its trade policy, officially abolishing the import quota system and the local ingredient requirements for TKDN that had been in use for many years. This move has completely opened up channels for Chinese building materials enterprises to enter the Southeast Asian market, and the previous industry barriers no longer exist.

Meanwhile, the construction of Nusantara, the new capital of Indonesia, has been fully accelerated. As the world's largest infrastructure construction site, the demand for building materials there continues to explode. Just for steel, the total market demand amounts to 9.5 million tons, with the first phase of the project alone requiring 500,000 to 700,000 tons. Residential projects have given rise to a demand for hundreds of millions of square meters of eco-friendly tiles. The combination of policy relaxation and infrastructure dividends has made the 2025 Indonesia International Building Materials Exhibition a crucial opportunity for enterprises to capture the 32% growth share of the Southeast Asian market.

Market data has confirmed this trend: From January to May 2025, China's ceramic tile exports to Indonesia reached 870 million US dollars, a year-on-year increase of 42%, among which the proportion of eco-friendly glazed tiles rose from 35% to 62%. The smart bathroom sector has performed even more impressively, with import volumes surging by 189%. The market share of a certain brand of antibacterial toilet seats in the high-end market of Jakarta has reached 29%. Steel structure enterprises have also reaped rich rewards, having secured 12 intention orders for the new Capital project, with a total value exceeding 300 million US dollars.

According to statistics from Indonesia's Ministry of Trade, the trade volume of building materials between China and Indonesia exceeded 7.3 billion US dollars in the first half of 2025. China has successfully surpassed Turkey to become Indonesia's largest supplier of building materials, with its market share significantly increasing from 28% to 41%.

Advantages of the Indonesian market

As the largest economy in Southeast Asia, Indonesia is becoming a global investment hotspot driven by the triple forces of policy relaxation, infrastructure expansion and consumption upgrade. This archipelago country with a population of 281.6 million will demonstrate unique market advantages in 2025, creating an unprecedented window of opportunity for Chinese enterprises, especially those in the building materials industry.

I. Scale Effect and Radiant Energy

Indonesia's demographic dividend forms the most solid foundation of its market. With a total population of 281.6 million, it ranks fourth in the world, among which 40% are young people under the age of 30, forming a continuously expanding consumer force and labor resource. The huge population has given rise to public welfare projects such as the "One Million Housing Plan". The construction of residential buildings alone has generated a demand for hundreds of millions of square meters of tiles. This scale effect has made Indonesia a strategic market that Chinese building materials enterprises cannot ignore. The production base established in Indonesia can reach a market of 650 million people in Southeast Asia. Especially in the building materials sector, products exported by Chinese enterprises through Indonesia can avoid trade barriers in some countries and achieve efficient penetration into regional markets.

Ii. Opportunities for Industrial Upgrading: Dual Tracks of Downstream and Green Transformation

The five industrial sector development plans that the Indonesian government is focusing on promoting in 2025 have created industrial upgrading dividends for foreign-funded enterprises. In areas such as the downstream of natural resources and technology-intensive innovation, the government welcomes foreign investment to participate in the form of technological cooperation. This policy orientation is highly consistent with the technological advantages of Chinese building materials enterprises, especially in the field of green buildings. The upgrade of energy-saving standards promoted by Indonesia's "National Energy Plan 2025" has led to a 25% annual increase in the demand for products such as photovoltaic integrated panels and energy-saving doors and Windows. Chinese enterprises, relying on their mature green building technologies, have captured a 40% share of high-end projects in the Indonesian market, with a product premium rate of 15%, fully demonstrating the possibility of transforming technological advantages into market competitiveness.

Exhibition scope

Construction machinery: processing equipment, glass door and window machinery, construction machinery, engineering machinery, electric and manual tools, special-purpose vehicles, transportation equipment, construction site protective equipment, construction site facilities, etc

Stone and stone tools: stone (marble, granite), artificial stone, stone tools, stone machinery and accessories, etc

Floor materials: ceramics, home decorations, shaped bricks, steel, non-ferrous metals, wood, cement, concrete, glass, gypsum, sealing materials, flooring and carpets, wallpaper and wall panel inlays, courtyard facilities, gardens, greenery decorations, etc

Door and window hardware: faucets, plumbing fixtures, sanitary ware hardware accessories, doors (including cabinet and wall cabinet doors), Windows and door and window hardware accessories, valves, fasteners, standard parts, pipe fittings, nails, wire mesh, etc

Kitchen and bathroom HVAC and refrigeration: cabinets, bathroom cabinets, shower rooms, water systems, heating and air conditioning, refrigeration and air conditioning, bathroom equipment, water heaters and supporting equipment, architectural lighting, etc

Building materials production and processing equipment: architectural design, building block type and vacation type housing design, as well as other construction-related equipment

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